College Football Playoff – How very original (UPDATE: Site already live)


The new college football playoff will be called the “College Football Playoff”. Apparently the NCAA paid a consulting firm to come up with this name. I’m not sure exactly what there is to come up with and how anyone would pay for such a ridiculously boring name. Interestingly, ESPN has owned the rights to the domain name “” since 2003. They are also paying $5.6 billion for 12 years of broadcast rights to the new playoff.


Thanks for keeping us intrigued.

UPDATE: The site is already active with a beautifully planned design.

[HT SBNation]